Weekly Performance Pulse
Most recent week first, with Prime Day next-week prep built into the operating plan.
Five-Week Trend
Sales mix, efficiency, and Prime Day readiness signals.
| Week | Marketplace Sales | Ad Sales | Organic Sales | Organic Ratio | Total ACOS | ROAS | CVR | YoY Sales | Commentary |
|---|
Next Week Focus
Prime Day is next week. Use this week to complete final checks, not to make disruptive changes.
Complete Prime Day final checks
Verify campaign budgets, deal ASIN coverage, promo eligibility, landing pages, inventory, and top keyword coverage before traffic spikes.
- Confirm top-selling ASINs have active SP coverage.
- Check budget caps on branded, exact, and retargeting campaigns.
- Confirm DSP and SC spend pacing are aligned.
Rebuild controlled paid volume
Ad Sales fell to $209.1K in WK24 while efficiency improved. Keep the 12.5% TACOS signal, but restore budget where ROAS is proven.
- Prioritize SP and SB campaigns with ROAS above account average.
- Do not blanket-cut efficient traffic.
- Separate Prime Day growth tests from core defense.
Protect conversion quality
CVR stayed healthy at 19.48%. Prime Day setup should protect conversion, not just drive more clicks.
- Audit coupon/badge visibility.
- Check PDP images and offer messaging.
- Watch CPC escalation by campaign type.
Budget
Preload high-confidence campaign budgets ahead of Prime Day. Keep tighter controls on low-ROAS tests, but avoid suppressing proven SP/SB coverage.
Creative + Offer
Match ad creative and PDP messaging to Prime Day urgency. Use giftability, bundle value, and limited-time offer language where accurate.
Measurement
Judge Prime Day by total sales, ad sales recovery, conversion rate, and TACOS together. Organic ratio alone is not enough because the recent increase came with lower sales.
Enter Prime Day with full coverage and keep TACOS in the 12.5%–14.5% operating range.
The account is efficient enough to scale selectively. The immediate goal is to restore paid contribution without sacrificing the strong total ROAS position. Final checks should happen before Prime Day traffic arrives.